“Chacon is the most productive creative professional I’ve ever worked with, an embodiment of Steve Jobs’s rule that “real artists ship.” The breadth of his work includes corporate branding, user interface and experience design, clothing, typography, music, even building renovation. One of his great strengths is that these projects influence and energize each other, so each client benefits from his full creative universe.”
– Matt Holford, Chief Technology Officer, Esty.com
BUSINESSES
CULTURE 12, Co-founder and CEO
Culture 12 is a Brooklyn-based consulting and design studio that draws on objectivity, research, artistry, process and experience to address liberation. Our work is in support of DEIAB, anti-war, human rights, LGBTQIA+, education, clean earth and more.
We’ve spent over 30 years providing community and design based solutions for big brands, global institutions, foundations, schools and communities of all sectors & sizes. Now, we are bringing these collective experiences directly to the people through custom, hand-crafted shirts.
SOUNDBEEF, Founder and CEO
Soundbeef is where your music gets the expert attention it deserves. We’ve brought together a team of the most qualified music reviewers, dedicated to providing you with objective feedback in the form of Meat'r scores, determined by 3 key factors: Storytelling, Execution, and Artwork.
Helen Marie Creative Partners, Co-founder and Creative Director
Helen Marie is a Brooklyn-based interactive technology and design firm that draws on our combined diversity, artistry and experience to bring our clients first-rate creative and technical solutions. We believe that good design, technical fluency, and professional integrity go hand in hand.
Ontogonies, Founder
This small web design shop took on small local projects but more notable assisted in taking the Carol's Daughter's brand to next level by developing their tagline, brand identity, complete eCommerce online experience.
Through all of my creative pursuits I pay tribute to my brother Chakaras, who instilled in me the power to fearlessly be myself.
CLIENTS OBTAINED AS A BUSINESS OWNER
YALE
Get Empowered
Sweet River Consulting
BCWT Consulting
Tah Dah Foundation
PUMA North America
1-800-Flowers, Inc.
KIPP NYC
Wayfinder Coaching
Reyes Immigration Group
Evalstats
NBPC
UniWorldGroup
Armani Exchange
Cool Hunting
MTV
Radical Media
New Design High School
NYC Solar
Gail's Stuff
American Promise
Mesa Global
Carol's Daughter
Johnson & Johnson
IBM
Lead designer on key projects while working for big and small design agencies in New York:
HBO
IBM
Xerox
IBM
Fujifilm
Mercer
Amex
AGENCY HISTORY
marchFIRST
MTV
HBO
Satellite Design
Ontogenies
Barry Deck Studio - Autotroph
Anthony Williams Studio
Sebastian Kuapert Studio
Energy Group
Helen Marie
FORMAL STUDY
Chacon attended PRATT Institute, one of the top creative institutions in the country known for its focus around critical thinking. He practiced with renowned designers including; Barry Deck, Weston Bingham, Scott Santoro and Chakaras Johnson. He made his professional debut at marchFIRST and then on to eight other design agencies in NY. He later formed three design agencies, where he and his partners took on some of the world's largest brands. He now develops his own products and platforms such as Soundbeef.com, Culture 12 and more.
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